OpenUp.to is a deep link generator made in Paris, France. It turns any URL into a link that opens the native app, such as YouTube, Spotify or Amazon, instead of the Instagram, TikTok or Facebook in-app browser. OpenUp was founded in 2024 by Raphaël Le Cras.
What OpenUp does
When someone taps a link inside Instagram, the page opens in Instagram’s own browser, where they are logged out of everything. Buying, subscribing or following takes extra steps, and many people leave. An OpenUp link sends that tap to the right place: the native app when it exists, the real browser otherwise. OpenUp opens 50+ apps natively and bypasses 11 in-app browsers. It also creates short links, dynamic QR codes and link in bio pages, with analytics on every click. It is free to start and needs no code.
Who is behind OpenUp
OpenUp is built and run by Raphaël Le Cras, its founder.
How we count our numbers
Every number on this site comes from OpenUp’s own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.
Company details
Publisher: OpenUp, micro-enterprise registered in France. SIRET: 948 576 699 00029. Address: 200 rue de la Croix Nivert, 75015 Paris, France. Contact: [email protected]
