YouTube symbol
YouTube symbol
Spotify symbol
Spotify symbol
Shopify icon
Shopify icon
Amazon symbol
Amazon symbol
Profile Image
Profile Image
Profile Image

Trusted by 5,000+ creators

Deep links for media buyers and affiliates

Deep links for media buyers and affiliates

Deep linking for affiliate marketers sends social traffic into the shopping app, where the buyer is already signed in, instead of the Instagram or TikTok browser. OpenUp opens Amazon, eBay, Etsy, Vinted and AliExpress in their apps, keeps your affiliate tags and UTM parameters exactly as pasted, and shows clicks for every link. Free plan, no code.

No credit card required

99.9% uptime

Under 50 ms redirect

Under 50 ms redirect

99.9% uptime

No credit card required

Work with your favourite app
Work with your favourite app

Benefits

What OpenUp does for media buyers and affiliates?

What OpenUp does for media buyers and affiliates?

Protect every paid click

Every tap on your ad lands in the native app or the real browser, where your visitor is signed in and payments work.

Keep your tracking attached

OpenUp uses your destination URL exactly as you paste it, UTM parameters and affiliate tags included.

One link per placement

Create a separate link for each ad set, bio or DM automation, then compare their clicks link by link.

Offers that stop on time

Set an expiration date or a click limit on any link, so your flash offer stops exactly when planned.

Only the countries you target

Block your link in chosen countries, or make it available only where your campaign runs, with geo blocking.

Your domain on every link

Serve your links from your own domain from the Pro plan, for more trust at the moment of the click.

Before and after

Ad and affiliate links with and without OpenUp

Ad and affiliate links with and without OpenUp

Ad and affiliate links with and without OpenUp

Same landing page opened with a plain link in the Instagram in-app browser with an empty checkout, and with an OpenUp link in Safari with saved payment details

Same landing page opened with a plain link in the Instagram in-app browser with an empty checkout, and with an OpenUp link in Safari with saved payment details

FAQ's

Frequently asked questions

Here are answers to the most common things people ask before getting started.

FAQ's

Frequently asked questions

Here are answers to the most common things people ask before getting started.

FAQ's

Frequently asked questions

Here are answers to the most common things people ask before getting started.

What is OpenUp?

OpenUp is a deep link generator and link platform built for social media traffic. OpenUp links open the native app instead of the Instagram, TikTok or Facebook in-app browser, on iPhone and Android. OpenUp opens +50 apps natively, bypasses 11 in-app browsers and falls back to the web when the app is not installed. It also creates short links, QR codes and link in bio pages, with analytics on every click. OpenUp is free to start and needs no code.

Does OpenUp keep my UTM parameters and affiliate tags?

Yes. OpenUp uses your destination URL exactly as you paste it, parameters included, so your campaign tracking and affiliate commissions stay attached to the link.

Does OpenUp work with Meta and TikTok ad traffic?

Yes. Meta and TikTok open ad links in their own in-app browser, and an OpenUp link sends the click to the native app or the real browser instead.

Can I create one link per ad set?

Yes. Create as many links as your plan allows and read results link by link. The Pro plan has unlimited links.

How much does OpenUp cost, and can I cancel anytime?

OpenUp is free to start. The free plan includes 5 links with 1,000 clicks per link each month, 5 QR codes and 1 link in bio page. Paid plans add more links, custom slugs, custom domains, UTM parameters and advanced analytics. There is no commitment, and you can cancel from your account whenever you want.

Can I track clicks and conversions?

Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.

Where do the numbers on this site come from?

Every number on this site comes from OpenUp's own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.

What is OpenUp?

OpenUp is a deep link generator and link platform built for social media traffic. OpenUp links open the native app instead of the Instagram, TikTok or Facebook in-app browser, on iPhone and Android. OpenUp opens +50 apps natively, bypasses 11 in-app browsers and falls back to the web when the app is not installed. It also creates short links, QR codes and link in bio pages, with analytics on every click. OpenUp is free to start and needs no code.

Does OpenUp keep my UTM parameters and affiliate tags?

Yes. OpenUp uses your destination URL exactly as you paste it, parameters included, so your campaign tracking and affiliate commissions stay attached to the link.

Does OpenUp work with Meta and TikTok ad traffic?

Yes. Meta and TikTok open ad links in their own in-app browser, and an OpenUp link sends the click to the native app or the real browser instead.

Can I create one link per ad set?

Yes. Create as many links as your plan allows and read results link by link. The Pro plan has unlimited links.

How much does OpenUp cost, and can I cancel anytime?

OpenUp is free to start. The free plan includes 5 links with 1,000 clicks per link each month, 5 QR codes and 1 link in bio page. Paid plans add more links, custom slugs, custom domains, UTM parameters and advanced analytics. There is no commitment, and you can cancel from your account whenever you want.

Can I track clicks and conversions?

Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.

Where do the numbers on this site come from?

Every number on this site comes from OpenUp's own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.