Trusted by 5,000+ creators
Smart links for musicians and artist managers
Smart links for musicians and artist managers
OpenUp creates smart links for musicians that open Spotify, Apple Music, Deezer, Tidal, SoundCloud, YouTube Music and Amazon Music directly in the app, with no landing page in between. From Instagram, Facebook and Snapchat, fans land on your track already signed in, so they can stream, save and follow in one tap.
No credit card required
99.9% uptime
Under 50 ms redirect
Under 50 ms redirect
99.9% uptime
No credit card required
Work with your favourite app
Work with your favourite app
Benefits
What OpenUp does for musicians and artist managers?
What OpenUp does for musicians and artist managers?
Streams that count
Fans play your track in the streaming app they use every day, not in a limited web player.
Saves in one tap
Signed-in fans can save your track and follow you straight away.
Every platform on one page
Build a link in bio page where each button opens its own streaming app.
QR codes for gigs and merch
Print a QR code that opens the music app when a fan scans it.
Know where fans listen
Statistics per link show which streaming app your audience actually uses.
Private previews that stay private
Share an unreleased track with a password-protected link that expires when you decide.
Before and after
Music links with and without OpenUp
Music links with and without OpenUp
Music links with and without OpenUp
Same track opened with a plain link in a logged-out web player inside Instagram, and with an OpenUp smart link in the Spotify app ready to save
Same track opened with a plain link in a logged-out web player inside Instagram, and with an OpenUp smart link in the Spotify app ready to save
FAQ's
Frequently asked questions
Here are answers to the most common things people ask before getting started.
FAQ's
Frequently asked questions
Here are answers to the most common things people ask before getting started.
FAQ's
Frequently asked questions
Here are answers to the most common things people ask before getting started.
What is OpenUp?
OpenUp is a deep link generator and link platform built for social media traffic. OpenUp links open the native app instead of the Instagram, TikTok or Facebook in-app browser, on iPhone and Android. OpenUp opens +50 apps natively, bypasses 11 in-app browsers and falls back to the web when the app is not installed. It also creates short links, QR codes and link in bio pages, with analytics on every click. OpenUp is free to start and needs no code.
Which streaming apps does OpenUp open?
OpenUp opens Spotify, Apple Music, Deezer, Tidal, SoundCloud, YouTube Music, Amazon Music and Apple Podcasts natively, from Instagram, Facebook and Snapchat. Inside TikTok, OpenUp shows a short page that guides fans out of the app browser. The full list is on the supported apps page.
How is OpenUp different from a music smart link page?
Most music smart links send fans to a landing page first, and that page opens inside the Instagram browser. OpenUp sends fans straight into the streaming app, with no page in between.
Can I share an unreleased track privately?
Yes. Protect the link with a password and set an expiration date, so only the people you choose can open it, for as long as you decide.
How much does OpenUp cost, and can I cancel anytime?
OpenUp is free to start. The free plan includes 5 links with 1,000 clicks per link each month, 5 QR codes and 1 link in bio page. Paid plans add more links, custom slugs, custom domains, UTM parameters and advanced analytics. There is no commitment, and you can cancel from your account whenever you want.
Can I track clicks and conversions?
Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.
Where do the numbers on this site come from?
Every number on this site comes from OpenUp's own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.
What is OpenUp?
OpenUp is a deep link generator and link platform built for social media traffic. OpenUp links open the native app instead of the Instagram, TikTok or Facebook in-app browser, on iPhone and Android. OpenUp opens +50 apps natively, bypasses 11 in-app browsers and falls back to the web when the app is not installed. It also creates short links, QR codes and link in bio pages, with analytics on every click. OpenUp is free to start and needs no code.
Which streaming apps does OpenUp open?
OpenUp opens Spotify, Apple Music, Deezer, Tidal, SoundCloud, YouTube Music, Amazon Music and Apple Podcasts natively, from Instagram, Facebook and Snapchat. Inside TikTok, OpenUp shows a short page that guides fans out of the app browser. The full list is on the supported apps page.
How is OpenUp different from a music smart link page?
Most music smart links send fans to a landing page first, and that page opens inside the Instagram browser. OpenUp sends fans straight into the streaming app, with no page in between.
Can I share an unreleased track privately?
Yes. Protect the link with a password and set an expiration date, so only the people you choose can open it, for as long as you decide.
How much does OpenUp cost, and can I cancel anytime?
OpenUp is free to start. The free plan includes 5 links with 1,000 clicks per link each month, 5 QR codes and 1 link in bio page. Paid plans add more links, custom slugs, custom domains, UTM parameters and advanced analytics. There is no commitment, and you can cancel from your account whenever you want.
Can I track clicks and conversions?
Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.
Where do the numbers on this site come from?
Every number on this site comes from OpenUp's own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.
What do you want to create?
Deep links
What do you want to create?
Deep links
What do you want to create?
Deep links