Trusted by 5,000+ creators
Deep links for ecommerce sellers
Deep links for ecommerce sellers
In the Instagram browser, your buyers have no saved card, no saved address and no Apple Pay. OpenUp deep links open the shopping app or your store in the real browser, where checkout works.
No credit card required
99.9% uptime
Under 50 ms redirect
Under 50 ms redirect
99.9% uptime
No credit card required
Work with your favourite app
Work with your favourite app
Benefits
What OpenUp does for ecommerce sellers?
What OpenUp does for ecommerce sellers?
Marketplaces open their app
Buyers land in Amazon, Etsy, eBay, Vinted or AliExpress already signed in, with their address and payment saved.
Your store in the real browser
From Instagram, visitors leave the in-app browser and get saved cards, autofill and Apple Pay back on your own store.
Affiliate tags stay on
Your destination URL is used exactly as you paste it, affiliate tags included.
Limited drops that close themselves
Set a click limit or an expiration date on a product link, and it closes on its own.
Sell only where you ship
Make product links open only in the countries you ship to, and block them everywhere else.
QR codes on packaging
Send customers from a printed code straight to your shop.
Before and after
Product links with and without OpenUp
Product links with and without OpenUp
Product links with and without OpenUp
Same checkout opened with a plain link in the Instagram browser with empty payment fields, and with an OpenUp deep link in Safari with Apple Pay
Same checkout opened with a plain link in the Instagram browser with empty payment fields, and with an OpenUp deep link in Safari with Apple Pay
FAQ's
Frequently asked questions
Here are answers to the most common things people ask before getting started.
FAQ's
Frequently asked questions
Here are answers to the most common things people ask before getting started.
FAQ's
Frequently asked questions
Here are answers to the most common things people ask before getting started.
What is OpenUp?
OpenUp is a deep link generator and link platform built for social media traffic. OpenUp links open the native app instead of the Instagram, TikTok or Facebook in-app browser, on iPhone and Android. OpenUp opens +50 apps natively, bypasses 11 in-app browsers and falls back to the web when the app is not installed. It also creates short links, QR codes and link in bio pages, with analytics on every click. OpenUp is free to start and needs no code.
Do I need to change anything in my store?
No. You only change the link you share on social media.
Does OpenUp work for Shopify stores?
Yes, from Instagram. Most stores have no app, so OpenUp opens your store in the real browser, where saved cards, addresses and Apple Pay work. From Facebook, Snapchat and X, links to websites stay in the app's own browser.
Which marketplaces does OpenUp open?
OpenUp opens Amazon, eBay, Etsy, Vinted and AliExpress in their own app. The full list is on the supported apps page.
How much does OpenUp cost, and can I cancel anytime?
OpenUp is free to start. The free plan includes 5 links with 1,000 clicks per link each month, 5 QR codes and 1 link in bio page. Paid plans add more links, custom slugs, custom domains, UTM parameters and advanced analytics. There is no commitment, and you can cancel from your account whenever you want.
Can I track clicks and conversions?
Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.
Where do the numbers on this site come from?
Every number on this site comes from OpenUp's own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.
What is OpenUp?
OpenUp is a deep link generator and link platform built for social media traffic. OpenUp links open the native app instead of the Instagram, TikTok or Facebook in-app browser, on iPhone and Android. OpenUp opens +50 apps natively, bypasses 11 in-app browsers and falls back to the web when the app is not installed. It also creates short links, QR codes and link in bio pages, with analytics on every click. OpenUp is free to start and needs no code.
Do I need to change anything in my store?
No. You only change the link you share on social media.
Does OpenUp work for Shopify stores?
Yes, from Instagram. Most stores have no app, so OpenUp opens your store in the real browser, where saved cards, addresses and Apple Pay work. From Facebook, Snapchat and X, links to websites stay in the app's own browser.
Which marketplaces does OpenUp open?
OpenUp opens Amazon, eBay, Etsy, Vinted and AliExpress in their own app. The full list is on the supported apps page.
How much does OpenUp cost, and can I cancel anytime?
OpenUp is free to start. The free plan includes 5 links with 1,000 clicks per link each month, 5 QR codes and 1 link in bio page. Paid plans add more links, custom slugs, custom domains, UTM parameters and advanced analytics. There is no commitment, and you can cancel from your account whenever you want.
Can I track clicks and conversions?
Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.
Where do the numbers on this site come from?
Every number on this site comes from OpenUp's own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.
What do you want to create?
Deep links
What do you want to create?
Deep links
What do you want to create?
Deep links