Open Any Link in the App Instead of the Browser

Trusted by 5000+ creators

Open your links in the app, not the browser

Instagram opens every link in its own browser, where visitors are signed out. An OpenUp link opens the native app or Safari and Chrome instead, on iPhone and Android.

No credit card required

99.9% uptime

Under 50 ms redirect

99.9% uptime

No credit card required

Work with your favourite app

How It Works

How does the OpenUp short link generator work?

Three steps, under 30 seconds.

How It Works

How does the OpenUp short link generator work?

Three steps, under 30 seconds.

How It Works

How does the OpenUp short link generator work?

Three steps, under 30 seconds.

Paste any URL

A YouTube video, Spotify track, Amazon product, Instagram profile, TikTok video, Apple Music album.

A clean user interface mockup showing a selected YouTube video link block within a list of product and channel URLs.

OpenUp detects the app

OpenUp detects the app and automatically builds the perfect deeplink that works seamlessly on iOS and Android.

Share the short link

In your bio, Stories, DMs, emails, ads or a QR code. If the app isn’t installed, it falls back gracefully to the web.

A short link text box with a share button positioned above a grid of various major social media platform icons.

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Why links open in the Instagram browser

The in-app browser problem.

Instagram opens every link inside its own browser, where visitors are not signed in to YouTube, Amazon or your store.

What OpenUp changes.

An OpenUp link detects the Instagram browser and opens the native app instead, or Safari and Chrome for a website.

Nothing to install.

No code, no SDK and no access to the destination app. You only replace the link you share.

Which apps OpenUp links work from

Instagram and most apps, automatically.

From Instagram, WhatsApp, Threads, LinkedIn or Pinterest, app links open the app and website links open Safari or Chrome.

Facebook and Snapchat, for app links.

Links to apps such as YouTube, Spotify or Amazon open the app. Links to websites stay in their browser.

TikTok, with a short guide.

TikTok does not let links leave it automatically, so OpenUp shows a page explaining how to open the link.

+50 apps open natively, with a web fallback

The apps your audience uses.

YouTube, Spotify, Amazon, WhatsApp, Apple Music and more open straight in their app, on the right screen.

A web fallback.

If the app is not installed, the visitor lands on the web version of the same content, never on an error.

iPhone and Android.

The same link works on both systems, so you share one link everywhere instead of one per phone.

Features

Take full control of your links

From custom domains to QR Code, we give you the power to optimize your conversions.

Features

Take full control of your links

From custom domains to QR Code, we give you the power to optimize your conversions.

Features

Take full control of your links

From custom domains to QR Code, we give you the power to optimize your conversions.

Customizing the slug

Create unique, short, and memorable connections by customizing each slug.

A stylized link input container displaying a customizable short URL structure featuring an Instagram icon and editable slug text.

Advanced setting

Add expiration, limit clicks, or password to protect your links and more.

A central link-gear icon enclosed by a circular dotted track connecting various security, password, and expiration toggle buttons.

QR Code

Generate a unique QR code that sends people straight to your link.

Live analytics

View real-time analytics for every link to measure performance instantly.

A real-time data analytics chart showing an upward trend line with a specific metrics tooltip bubble tracking thousands of clicks.

Domain Name

Connect your custom domain to every link for a fully branded experience.

A vertical menu of custom branded domain options with the primary "mybrand.com" link highlighted in a solid blue selection state.

UTM parameter

Easily add UTM parameters to every link to track campaign performance.

A clean diagram layout mapping out marketing tracking parameters like medium, source, and campaign nodes connected to a Google analytics URL string.

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Customizing the slug

Create unique, short, and memorable connections by customizing each slug.

Logos of tools outward, illustrating easy integration with no engineering required.

Advanced setting

Add expiration, limit clicks, or password to protect your links and more.

Envelope containing recommendations like “Fix churn spike” and “Action,” symbolizing actionable insights.

Domain Name

Connect your custom domain to every link for a fully branded experience.

Gauge showing levels of user engagement, with tags for high and low engagement percentages.

UTM parameter

Easily add UTM parameters to every link to track campaign performance.

Get Started Now

FAQ's

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

FAQ's

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

FAQ's

Common questions with Clear answers

Here are answers to the most common things people ask before getting started.

How do I make a link open in the app instead of the browser?

Use a link that detects the in-app browser and opens the native app. OpenUp creates this type of link from any URL, and it works automatically from Instagram, on iPhone and Android.

Why do links open in the Instagram browser instead of the app?

Instagram opens links in its own in-app browser to keep people inside Instagram. In that browser, visitors are not signed in to other apps, so following, subscribing or paying takes extra steps.

Why does my link open in Safari or Chrome instead of the app?

Usually because the app owner has not configured their domain for app links, or because the tap happened inside another app's browser. OpenUp opens +50 apps natively, and handles the Instagram browser automatically.

Does it work from TikTok, Facebook and Snapchat?

Partly. From Facebook and Snapchat, links to apps open the app, while links to websites stay in their browser. From TikTok, OpenUp shows a short page that guides visitors out of the TikTok browser.

How much does OpenUp cost, and can I cancel anytime?

OpenUp is free to start. The free plan includes 5 links with 1,000 clicks per link each month, 5 QR codes and 1 link in bio page. Paid plans add more links, custom slugs, custom domains, UTM parameters and advanced analytics. There is no commitment, and you can cancel from your account whenever you want.

Can I track clicks and conversions?

Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.

Where do the numbers on this site come from?

Every number on this site comes from OpenUp's own aggregated product data, such as links created, clicks routed and redirect time measured on our servers. OpenUp does not publish conversion multipliers it cannot measure, and never shows data about individual customers.

What is OpenUp?

OpenUp is a deep link generator and link platform built for social media traffic. OpenUp links open the native app instead of the Instagram, TikTok or Facebook in-app browser, on iPhone and Android. OpenUp opens +50 apps natively, bypasses 11 in-app browsers and falls back to the web when the app is not installed. It also creates short links, QR codes and link in bio pages, with analytics on every click. OpenUp is free to start and needs no code.

How do I make a link open in the app instead of the browser?

Use a link that detects the in-app browser and opens the native app. OpenUp creates this type of link from any URL, and it works automatically from Instagram, on iPhone and Android.

Why do links open in the Instagram browser instead of the app?

Instagram opens links in its own in-app browser to keep people inside Instagram. In that browser, visitors are not signed in to other apps, so following, subscribing or paying takes extra steps.

Why does my link open in Safari or Chrome instead of the app?

Does it work from TikTok, Facebook and Snapchat?

Partly. From Facebook and Snapchat, links to apps open the app, while links to websites stay in their browser. From TikTok, OpenUp shows a short page that guides visitors out of the TikTok browser.

How much does OpenUp cost, and can I cancel anytime?

Can I track clicks and conversions?

Yes! Every OpenUp.to link includes analytics (clicks, app opens, devices, OS, country, referrer). UTM parameters pass through into Google Analytics, Meta Ads Manager and Mixpanel.

Where do the numbers on this site come from?

What is OpenUp?

Get Started Now

Open your links in the app, not the browser

Open your links in the app, not the browser

Work with your favourite app

Work with your favourite app

How does the OpenUp short link generator work?

How does the OpenUp short link generator work?

How does the OpenUp short link generator work?

Paste any URL

OpenUp detects the app

Share the short link

Why links open in the Instagram browser

Why links open in the Instagram browser

Which apps OpenUp links work from

Which apps OpenUp links work from

+50 apps open natively, with a web fallback

+50 apps open natively, with a web fallback

Take full control of your links

Take full control of your links

Take full control of your links

Customizing the slug

Advanced setting

QR Code

Live analytics

Domain Name

UTM parameter

Customizing the slug

Advanced setting

Domain Name

UTM parameter

Common questions with Clear answers

Common questions with Clear answers

Common questions with Clear answers

How do I make a link open in the app instead of the browser?

Why do links open in the Instagram browser instead of the app?

Why does my link open in Safari or Chrome instead of the app?

Does it work from TikTok, Facebook and Snapchat?

How much does OpenUp cost, and can I cancel anytime?

Can I track clicks and conversions?

Where do the numbers on this site come from?

What is OpenUp?

How do I make a link open in the app instead of the browser?

Why do links open in the Instagram browser instead of the app?

Why does my link open in Safari or Chrome instead of the app?

Does it work from TikTok, Facebook and Snapchat?

How much does OpenUp cost, and can I cancel anytime?

Can I track clicks and conversions?

Where do the numbers on this site come from?

What is OpenUp?

What do you want to create?

What do you want to create?

What do you want to create?