TL;DR. Affiliate traffic from social dies at the same place every time, the in app browser, where the buyer is signed out with no saved card and no one tap checkout. Choose a link tool on whether it opens the native shopping app. OpenUp does it with no code, on a free plan, across Amazon, eBay, Etsy, AliExpress, Vinted and more.

If you run affiliate offers on Instagram or TikTok, your conversion rate is not only a function of your content. A large part of it is decided in the half second after the tap.

Where the commission actually leaks

Your audience taps a product link and lands in the social app's own browser. In there they are signed out of Amazon, their address is not saved, their card is not saved, and one click buying does not exist. Buying now means signing in on a small keyboard inside a cramped window. A meaningful share of interested buyers stop right there, and your click report will still look healthy because the click happened.

What separates a usable link tool from a shortener

It opens the native shopping app. This is the whole game. Amazon, eBay, Etsy, AliExpress, Vinted and the rest all convert far better in app because the buyer is already signed in.

It falls back to the web. Not everyone has every app. The fallback must be automatic.

It does not add a screen. Interstitials and landing pages between the tap and the product cost conversions.

It has flat pricing. Per click billing punishes you exactly when a video performs.

It gives you click data. You need to know which offer and which post pull, not just total clicks.

It lets you brand the link. A custom domain and a custom slug lift trust and click through on the link itself.

Setting it up

1. Take your affiliate link exactly as your programme generated it, with your tracking parameters intact.

2. Paste it into the free deeplink generator on OpenUp.to.

3. Add a custom slug, and a custom domain if you are on a paid plan, so the link looks like yours.

4. Use that link in your bio, in Stories, in your DM automations and in your QR codes.

5. Watch the click stats per link to see which offer deserves more content.

Before and after for a buyer

A note on programme rules

Deep linking does not change your affiliate link or its parameters. It changes where the link opens. Always follow your programme's own terms on link handling and disclosure, they differ between networks.

The bottom line

Affiliate marketing on social is a numbers game, and the in app browser quietly taxes every number you produce. Fixing where your links open is the cheapest conversion work available to you, because it operates on traffic you have already paid for or earned.

Frequently asked questions

Does this keep my affiliate tracking? Your link is used as the destination, parameters included.

Which shopping apps are supported? Amazon, eBay, Etsy, Vinted, AliExpress and others, alongside forty eight apps in total.

Is it free? Yes to start, with five links and three thousand clicks per link each month.

Can I use my own domain? Yes on paid plans.

Do I need code? No.

Last updated: September 2026. Written by the OpenUp.to team.

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