TL;DR. An agency running bios for a roster loses the same conversion at the same step on every account, because every social app opens links in its own browser. Deeplinks remove that step. Here is a practical way to roll it out across a roster, what to standardise and what OpenUp does and does not do today.

Managing links for other people makes a small leak expensive, because it repeats on every account you touch.

The problem multiplies across a roster

Each creator has a bio link, a Stories link and usually a DM automation. Each of those opens in the in app browser. If a share of taps is lost at that step for one creator, the same share is lost for every creator you manage, on every campaign, all year. Nobody reports it because the clicks still appear in the numbers.

What to standardise across the roster

One link per placement. Bio, Stories and DM automation each get their own link, so click statistics tell you which placement pulls for which creator.

A slug convention. Something readable and consistent, so anyone on your team can identify a link at a glance without opening a dashboard.

A branded domain where it matters. On paid plans you can use a custom domain, which raises trust on the link itself. Decide whether that is the agency's domain or the creator's, because it affects who owns the link if the relationship ends.

A before and after on the first account. Roll out on one creator, measure for two weeks, then move the rest. It gives you a number to show the roster rather than an argument.

Rolling it out

1. Start with the creator who has the most traffic, because that is where the effect is measurable fastest.

2. Recreate their main destinations as deeplinks and swap them into bio, Stories and automations.

3. Track the click statistics per link and the downstream metric that creator cares about, streams, sales, sign ups or bookings.

4. Once you have a result, repeat across the roster.

5. Use the same links to generate QR codes for events, merch and print, so offline uses the same setup.

Ownership, and the question to settle early

Decide before you set anything up who owns the links and the domain. If the creator leaves, a link on the agency's domain stops working for them, and a link on theirs stops being yours to manage. Neither is wrong, but discovering it later is unpleasant. Write it down.

Honest scope

OpenUp today is built around individual accounts with multiple links, custom slugs, custom domains, QR codes, link in bio pages and per link statistics. It is not a multi seat agency console with roles and shared workspaces. Agencies use it by managing links per creator, which works well at small and medium roster sizes and gets more manual as the roster grows. If you need something beyond that, tell us what you actually need rather than what you think exists.

What changes for each creator

The bottom line

An agency is judged on results per creator, and the in app browser takes a cut from every one of them without appearing in any report. Fixing it is one of the few improvements you can apply across an entire roster in an afternoon.

Frequently asked questions

Is there a multi seat agency plan? Not today. Agencies manage links per creator.

Can each creator have their own domain? Yes, on paid plans.

Do I get statistics per creator? You get statistics per link, which you can organise per creator with a slug convention.

Is there a free plan to test with one creator? Yes.

Do we need a developer? No.

Last updated: September 2026. Written by the OpenUp.to team.

Internal links deeplink generator, link in bio, qrcode, pricing